No. 1 ERP: BigSeller Philippines | Top 7 E-Commerce Platforms for Businesses in the Philippines 2024

 



No. 1 ERP: BigSeller Philippines | Top 7 E-Commerce Platforms for Businesses in the Philippines 2024

According to our Free Southeast Asia #eCommerce Outlook, the Philippines is the third-largest eCommerce market in the region, generating US $22.95 billion in revenue. The market is experiencing impressive growth, with a 28% year-on-year increase. The country's relatively relaxed regulations on cross-border selling, low import taxes, and open attitude towards foreign brands present a significant opportunity for businesses looking to enter the Asian market.

This rapid growth has also intensified competition among B2C platforms. Three years ago, four major marketplaces controlled 90% of eCommerce traffic, but today, the landscape is diversifying as both local and international players compete for market share.

For businesses aiming to expand in the Philippines, understanding the leading multi-vendor marketplaces is crucial for their #eCommerce strategies. This ranking highlights the largest platforms in the country, based on traffic and app download data from January 2024, as provided by our #eCommerce Marketplace Monitoring Services for Southeast Asia. We will also examine some global marketplaces that, while not directly operating in the Philippines, remain popular among local consumers.

1. #ShopeePH

  • Monthly Visits (Web): 53.9M
  • Monthly App Downloads (Android): 3M

With upwards of 46% of the market share in The Philippines, Shopee stands as the king of B2C eCommerce in the country, with a lead of almost 30 million visits over Lazada. What's most impressive is how quickly Shopee has grown from its 2015 launch to challenging Lazada in almost every major SEA market. The Singaporean eCommerce giant began as a C2C platform but is now just as strongly associated with its B2C offerings in the minds of its many customers throughout Southeast Asia. Following a mobile-first strategy. It's no surprise that Shopee’s app is #1 on both the Google Play Store and Apple’s App Store for marketplace downloads.


Already selling on Shopee PH? Boost your eCommerce Market Intelligence with our Customized #Marketplace Reports containing data on sales volume and revenue by #SKU, brand, merchant, and categories.

2. #LazadaPH
  • Monthly Visits (Web): 24.4M
  • Monthly App Downloads (Android): 1.4M


Supporting C2C, B2C, cross-border, and flagship brand sellers. #Lazada’s highly-developed logistics capabilities–offering same-day and next-day delivery in many urban areas–are one of its biggest advantages. The company is constantly expanding its network, with new warehouses opening up new opportunities throughout the country. Lazada, like Shopee, offers products in dozens of categories. In the Philippines, the most popular of these is fashion.

Tip: For a continuously updated of the best-selling products, categories, and merchants selling on Lazada and Shopee, you can also download our free Mobile APP here on Southeast Asia eCommerce.

3. #CarouselPH
  • Monthly Visits (Web): 3.9M
  • Monthly App Downloads (Android): 95.2K
Operating in half a dozen countries in the region, #Carousell is now the second-biggest marketplace in Singapore and a prominent player in Southeast Asia. While starting as a classified ads site mainly for electronic devices, it has now evolved into a marketplace for both C2C and B2C, offering everything from fashion and beauty products to new and used cars and even properties!

4. #ZaloraPH
  • Monthly Visits (Web): 1.1M
  • Monthly App Downloads (Android): 174.8K



#Zalora is a Singapore-based fashion and cosmetics retailer. The platform is one of only three in the country to break more than a million monthly visits. Zalora's impressive calendar of more than 50,000 products boasts both renowned international brands as well as up-and-comers from the Philippines. This is part of an ongoing tactic in each region Zalora operates, selling both globally respected products and raising the profile of local brands.

5. #SeataooPH
  • Monthly Visits (Web): 929.4K
  • Monthly App Downloads (Android): 43.2K


A local player and one that is quickly gaining popularity since its launch in September 2022, Seataoo is a Philippines-based marketplace that specializes in cross-border eCommerce mainly for sporting clothing and equipment. It now operates in 25 regions among which Singapore, Hong Kong, and The Philippines are the biggest.

  • Monthly Visits (Web): 554K
  • Monthly App Downloads (Android): 43.9K

Having entered The Philippines’ market as recently as August 2023, Temu focuses on the sale of ultra-affordable goods and is the sister company of Pinduoduo–the third-largest online marketplace in China–and is one of the cross-border eCommerce platforms to follow closely in the next months. Weeks after its launch in The Philippines, Malaysia followed, and Temu will likely continue its regional expansion shortly.

7. #eBayPH
  • Monthly Visits (Web): 824.7K
  • Monthly App Downloads (Android): 28.2K
Global C2C giant eBay is relatively popular in the Philippines, where consumers are hungry for great value bargains. The thriving second-hand user-driven marketplace forms the foundation for eBay's expansions into the B2C sphere. eBay Store acts as more of a traditional B2C marketplace, with brands selling their goods as well as retailers selling a variety of brands. However, in the Philippines despite its C2C strengths, eBay still trails far behind market leaders.

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Win at Multi-channels Sales:

Due to the highly fragmented nature of the Southeast Asian market dominated by market-places, it is imperative for businesses to reach your customers across multiple touchpoints. By selling on more sales channels, it provides more exposure for your products, and more sales as well. With BigSeller, you can manage your daily operations through standardized processes, simplified interfaces in one unified system. Figuratively trusted by 780,000+ Southeast Asian #e-commerce merchants and help them grow sales across multiple channels in a much simpler way.


👆 Shown above are the marketplaces supported by BigSeller:
💡It is recommended that one store is only connected to one #ERP, because connecting multiple ERPs may lead to confusion of sync inventory. You can disconnect other ERPs in #SellerCenter.





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